Latest News

Sustainable Production

Our sustainable production meets your sustainable consumption.
UN research suggests that 13% of food is lost between harvest and retail and a further 17% of food is wasted at the consumer level. We have taken steps at 3coty® to reduce the amount of waste arising before our cat food is sold and are helping you reduce waste once it arrives with you. One of the key advantages of…

Not all raw meat is the same

We talk a lot about why cats live better if they only eat meat: their shorter digestive tract and reduced ability to absorb nutrients from other sources. But not all raw meat is the same.
Time from kill to plate.
Not only do housecat-sized cats in the wild mainly eat small rodents, but they also eat their catch incredibly fresh. For most of us these days it is practically…

Identification of feline food allergens

Mono-protein diets can help find the source of a food allergen.
When your cat is in distress and the vet tells you the reaction appears to be a food allergy, helping your pet recover can be a long process. Although the reaction is often easy to identify, the source of it is not. Unlike with humans, where skin tests are quite reliable, the tests for cats are a reasonable starting…

Feeding cats what they evolved to eat

Why some cat food is not natural.
In the wild, all cats exclusively eat meat, regardless of where they evolved. They are predators (and can be prey) and hunt animals from frogs to zebras. Their bodies have evolved to digest meat and cats are able to extract all necessary nutrients from meat alone. It follows that our pet cats should also only eat meat. With the increase in pet…

qrill pet

Essential marine nutrients for your cat

Introducing the new Antarctic krill range.
When optimizing the nutritional content of our natural wet cat food, we always seek out the best possible ingredients. By that, we mean that our ingredients provide nutritional benefits, be easy to absorb, and should be close to what a cat would eat in nature. Our experience with Cookie, who was allergic to all fish products, sent us on a…

3coty® launch new Antarctic krill range with Aker BioMarine at Zoomark

Enriched with sustainably harvested Antarctic krill, the new range delivers superior Omega 3 and 6 fatty acids in 3coty®’s natural, complete, balanced wet cat food .
3coty® is proud to be launching a new product range in conjunction with Aker BioMarine at Zoomark in BolognaFiere on 15 May 2023. The flavors in this range contain 5% Antarctic krill (QrillPet) with 95% chicken or…

How to recycle 3coty® packaging

What goes in which bin?.
Recycling is becoming relatively normal, however, can remain rather confusing. In some places, you need to know exactly what a piece of packaging is made of to know which bin to put it in. And in the town next door, the bins and what goes in them are different! We are proud that all our packaging is recyclable in the EU. To help you know which of your…

Cookie, our founding cat has left

The cat that inspired our hard work has purred his last pur.
3coty® was founded to develop cat food that resembled their diet in nature as much as possible. The inspiration for this came from Cookie, a Cornish Rex who suffered from multiple allergies. Providing him with food which did not provoke his immune system was the basis of our research and development goals. We are…

Cats should only be given meat to eat

Cats’ digestions evolved to only digest meat.
We have talked about what cats eat in the wild a lot and unsurprisingly, it is mainly meat. They hunt animals of different sizes and eat them. It would not cross our mind to imagine a tiger eating a carrot, the way we imagine a rabbit digging up roots to eat. And yet, we keep seeing cat food on the shelves of shops which includes…

That sandpaper lick

Why cats’ tongues are so rough.
Cat owners are very familiar with the rough surface of their cat’s tongue from being kissed by their pet. Many prefer it to the slightly slobbery kiss they could get from a dog. Why is it though, that the cat tongue is so rough? On the upper surface of the tongue, cats have hundreds of sharp spines called papillae. Made of the same substance as…

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