Because love means knowing the difference.
We often say that our cats are part of the family. They share our homes, our routines, our emotions, and sometimes even our food. It feels natural to want to share everything with them because sharing is a way to express love. But love is not only about giving, it is about understanding and respecting differences. What is good for me is not always good for my cat.
Our #lifestyleshift campaign began around 2021 with a series of images showing two simple realities side by side. On one side, the food we enjoy such as smoothie bowls or chocolate, and on the other, a can of natural food based on meat made for cats. Both represented care, but in very different ways. The message was quiet but clear: caring for our cats means recognising that we are not the same. This concept continues to guide us because its message remains true and timeless. Each image reminds us that love is awareness, and the simple contrast between what we eat and what our cats need continues to tell the same story in a way that everyone can understand.
Cats are obligate carnivores. Their bodies are made to process meat, not human food. Every part of their physiology depends on animal protein. People can live on many diets, but cats cannot. They rely entirely on meat for strength, health, and balance. Feeding a cat like a small human is not love. Real love is giving what they need, not what we like. At 3coty® we create natural food based on meat that supports the way cats are meant to eat. If your cat does not need it, it is not in 3coty® cat food.
The #lifestyleshift reminds us that love for our cats is part of something bigger. It teaches awareness, patience, and responsibility, and it asks us to think about how we live, what we eat, and how our choices affect those who depend on us. When we care for ourselves, we care better for our cats. Eating well, resting, and living mindfully create the space for true care. Choosing natural food based on meat is not only about feeding correctly but about understanding and respect. It is about saying, “I see you as you are, and I care enough to do what is right for you.” Our images are created to make people pause for a moment. We hope they inspire someone to live healthier and care more consciously. That is what caring truly means.
Show your love the way your cat needs!
Did you know?
Hashtags like #cat and #catsofinstagram have been used hundreds of millions of times.
We might not compete for numbers. We just love #lifestyleshift #3coty #meatonlycatfood #loveyourcat #knowyourcat
We would love you to share it with us.
