Voimaeläin: ancient wisdom and natural cat nutrition
At 3coty®, we believe in stories because stories shape who we are. Our partner in Finland, Voimaeläin, is more than just a pet store. The name carries meaning, history, and a deep respect for animals.
The Finnish word Voimaeläin translates to Power Animal, a concept rooted in the beliefs of our ancestors in Lapland, the Sámi. In the far north of Scandinavia, animals were seen as spirits, guiding and protecting those who understood their power. This philosophy reflects how we see cats: strong, instinct-driven creatures that deserve a diet as nature intended.
Lapland is a place of wonder, home to Santa Claus and magical northern lights, and a land where the sun shines for half of the year and disappears for the other half. It is a region where nature is not only breathtaking but also pure, untouched, and clean, just like 3coty® cat food.
Founded in 2014, Voimaeläin has built a strong reputation for quality and trust among Finnish pet owners. Their logo reflects this deep cultural connection, inspired by the ancient drawings found on Sámi drums and other traditional Lapland art. These symbols, deeply rooted in the region’s heritage, represent the connection between humans and animals. In the same spirit, Voimaeläin connects cat owners with the best, most natural nutrition for their feline companions.
Although Voimaeläin’s heart and heritage are connected to the wild beauty of Lapland, their physical stores are located in Turku and Salo, in southwest Finland. From there and through their highly efficient online store, they bring 3coty®’s natural cat food to cat owners across the whole country.
At Voimaeläin, pet nutrition is about more than just feeding. It is about respecting an animal’s natural needs and spirit. We are proud to work with Voimaeläin to provide Finnish cats with meat-only nutrition true to their natural needs.
Looking for the best natural food for your cat? Visit Voimaeläin in-store or online to explore our products. Follow them on social media to stay updated on what’s best for your feline companion.
Visit Voimaeläin: https://www.voimaelain.fi/
