New addition to the Support line helps cats maintain or regain appetite during stress, recovery and diet transitions
3coty®, a producer of natural, meat-only cat food, is expanding its Support line with a new solution, 98. APPETITE SUPPORT, designed to help cats regain or maintain interest in food during periods of reduced appetite. Following an initial preview, the product is now available in the company’s store as part of its growing range of targeted, complementary support formulas.
Temporary appetite loss in cats is more common than many owners realise. Stress, travel, environmental changes, recovery after illness, or switching to a new food, such as moving from dry food to natural, meat-only feeding, B.A.R.F. (Biologically Appropriate Raw Food), or other feeding approaches, can lead to cats eating less or refusing food altogether. While short changes in eating patterns can happen, prolonged reduced food intake in cats can have serious consequences for their health.
With this latest addition to the Support line, 3coty® focuses on restoring the natural appeal of food while supporting cats through change. The formula enhances aroma and taste, helping cats reconnect with their meals, whether they are returning to regular feeding, adjusting to a new diet, or overcoming a temporary loss of appetite.
“Cats are incredibly sensitive to change, and appetite is often the first thing affected,” said Aggie and Marcin, Founders of 3coty®. “We see this when cats are stressed, travelling, recovering, settling into a new home or environment, or simply adjusting to a new food. We wanted to create something that brings them back to their bowl in a natural way, without forcing a diet change or adding complexity for the owner.”
The formula is built around nutritional yeast, known for its naturally savoury profile that attracts cats to food. It is combined with chlorella, a nutrient-dense algae supporting cellular vitality, and biotin, which contributes to normal metabolism and overall condition. Together, these ingredients support both the sensory side of feeding and overall nutritional balance, helping make daily meals more consistent.
This launch further strengthens 3coty®’s Support line, a range of complementary products designed to address specific aspects of feline health without replacing a complete diet. Alongside appetite support, the line includes targeted solutions for immune system support, digestive balance, and dental and gum health, reflecting the company’s approach to practical, everyday nutritional support.
About 3coty®
3coty® is a producer of natural cat food based near Warsaw in Poland. From their origins of making 100% meat-based food for cats suffering from allergies, they now have a purpose-built factory in the heart of Poland where they manufacture and package a wide range of cat foods made from EU certified meat suppliers. They continue to expand their range of flavours and ingredients to address an increasing number of feline conditions which can be nutritionally managed. 3coty® has worked with breeders and owners on specific problems and is open to working with more breeders or owners on research cooperation. 3coty®’s founders are always interested in learning whether shifting a cat’s lifestyle to its original natural form can improve other aspects of cats and their owners’ lives.
Customers in Europe (including Switzerland, Norway and the UK) can purchase 3coty® cat food directly from the factory using the online shopping facility at www.3coty.com. 3coty® products are also available through selected partners in European and international markets. For customers in Asia, 3coty® has entered into distribution agreements in different countries.
3coty® is a trading name of 376west Sp. z o.o., based in Pruszków in Poland, PL14218302 and PL1421121p.
Media enquiries to: news(at)3coty.com
