Staying with history

What goes into cat foods then and now?

Last week we talked about how commercial cat food has become important with the changed human lifestyle reducing rodent populations. This time we thought we would take a closer look at what used to go into cat food. One of the earliest manufacturers, Spratt’s was keen to point out their food had no horsemeat, and their fish foods were “without risk of dangerous fish bones”. Their food, like ours, was close to that of cats in the wild, animal protein.

After the second world war extrusion processes were designed, which allowed dry food to be manufactured in bulk. However, the process requires a lot of carbohydrates so that the small pieces stick together, resulting in a degeneration of the quality of some cat food. Despite its convenience, dry cat food can be detrimental to a cat’s health for a range of reasons: insufficient water, too much carbohydrate and not enough animal protein.

At 3coty® we have gone back to the basics of what a cat needs to eat – meat, taurine, vital amino acids and omega fatty acids. Just like Spratt’s putting “pussy into fine form”, as their advertising slogan from 1936 stated, our food is designed for a healthy cat lifestyle. If your cat does not need it, it is not in our food.

Like Spratt’s our tins of food come in a range of sizes, from 80g to 1200g per tin to suit each cat and its household.

What is your preferred size? 1200g to feed all cats from one tin or 80g so each meal is fresh? Tell us which size is most convenient for you!

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